Spelman Studios Visual Marketing For Your Business
I always hear how important visual marketing is for your business, marketing is key to a businesses success. Always be marketing on your website, print and on social media. At Spelman Studios like many business owners I am busy, for me its running around networking, photographing and working in my business. Who has time to do one more thing with our busy schedule.
What are your three challenges in visual marketing for your business? For me it is getting started and scheduling.
What works for me is to schedule it in my calendar. I like to schedule time when I am not tired. I am a morning person and it is when I am happiest and not stressed. I would like to invite you right now stop and schedule it in your calendar.
Second after you have decided when is the best time for you to sit and create your marketing outline. Do a data dump of what you want to do for the next 12 months. Look at similar businesses and go on their social media and website see what they are doing or not doing to get ideas if you are stumped.
Get it down on paper, I am old fashioned and still like writing it down. I had to do this with my business coach and in doing this I found my point of view – real is real. I bet you have enough ideas for at least 6 months to start and finding your core message. Organize it and then put your ideas on your calendar. What is written is measured, now you have a plan.
Third Images. Do I need professional images or can I use my cell phone? Nothing beats professional images in my opinion and if you have to use your cell here are three tips that will create nicer images.
Spelman Tips on How to Use Your Cell to Take Pictures (I used my cell phone to show you real images).
1. Hold the phone steady and take a breathe in and hold it before taking the picture. It is easy to blur the picture so hold still. If this doesn’t work brace your elbows against your body and hold your breathe in. Take more than one picture to make sure it is in focus.
Awww isn’t she cute…Molly is the best model.
2. Look for the light. As a photographer I am trained to always look and ask where is the light coming from? For
beginners when you are inside or out have your main light positioned on your subject from the front. Harsh side light or too much back light (light coming in from behind) can ruin the picture. The right light can make or break a picture.
3. Cropping. Don’t be afraid of getting closer to your subject. Have fun with taking pictures and try different angles. Take one straight on to the subject, then angle the camera from a bird’s eye view or lower it photographing up. You might find a cool and creative angle or not.
Don’t be afraid to try something new, it’s digital you don’t like it, delete. Promote yourself and your business at least get in the game. You will get it right and you will make mistakes the lesson is get started and have fun.
Meet Miss Molly
Hi my name is Suzanne owner and operator of Spelman Studios located on 53 Main Street in Sayville. I love my
pug Molly, sweetest almost 7 month old puppy and great model. I love photographing her and she is my studio’s