“If no one knows you exist no one will buy what you have to sell” – Josh Kaufman
With only 24 hours in a day everyone is competing for attention. How to you tell people you exist? If you have large advertising and marketing budget you can run ads on TV or in print. Use social media and put your website online.
If you are like many small businesses there isn’t a budget or even a plan in place to talk to your online audience.
Posts from family, friends, businesses and funny cat videos, grabbing most of online visitor’s attention…how is your content getting through? If you are using stock pictures eye gaze studies have shown 67% of online visitors are ignoring your images. How to stop the scroll? By using real and authentic images. Studies have shown people linger and engage longer with real images.
Meet Donna from Hamptons West http://www.hamptonswestsayville.com/
Do you remember the first picture in this email? How many times have you seen the shaking hand picture? It has been used 905 times before, creating brand confusion for the 905 businesses that used it.
Photographing Donna in her business has an inviting feel and warmth. Showing a real person with her sense of style and products, creating a connection and bond with her potential clients.
When it comes to your visual marketing, it’s important to give your visitor a sense of texture, size, scale, detail, context & brand. In Hampton West you can see texture, size, scale, etc. inviting them to visit and buy.
Articles with relevant images average 94% more total views than articles without images.
A press release with photos gets nearly 15% more online views than a text-only press release.
60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision. (Source: MDG Advertising Infographic)
- Head Shots
- Social Media
- Marketing and Advertising Materials
Piard Visual Solutions helps create a marketing plan, provides fresh new content every month.
Call 631.254.1363 to learn more and ask about our two week trial.
Piard Visual Solutions guarantees 100% client satisfaction.
Call 631.254.1363 today.www.spelmanstudios.com