Visual Marketing For Your Business
What makes you stop and look at a social media post or linger on a website? What eye catching, visually alluring image that makes you stop scrolling and take a second look..
In a Forbes article it discusses how the idea of visual marketing works….
“…the world is awash in words and we found that a “word only” approach was not enough. In order to get into minds today, you also need a visual. But then the problem occurred, if the objective is owning a word in the mind, what is the role and function of a visual? Perhaps it is to work jointly with the “word” you have chosen.”
We love stories, movies and TV. Why, we are visual beings that enjoy images. Telling stories back goes back to caveman days drawing on cave walls. Now we have computers and cell phones, technology has made it is easier to find what we are interested in.
One of my clients is a mind set coach, a brilliant woman who has changed my life and many others. How do you visually market her business and how do you photograph mindset? I was working photographing and saw a row of mailboxes. It hit me “what is so special about dirty, beat up, rusty mailboxes?” In the image most of the boxes are closed, one is open and the other has a red flag. Simple message that will resonate with her online audience, are you ready? Are you asking for help, are you ready or not to receive her message or not.
Visual marketing is getting your message across to your online audience when they are open to receive. Day after day we are bombarded with ads on TV, social media and online. Cutting through the clutter with interesting images that support your message will stay with your viewer.
As a business how are you marketing your business? Are you getting attention and clicks? You are competing with your potential customers family, friends, other business and adorable animal videos. Using compelling visual images to make people stop scrolling. Visually marketing your business and connecting your message visually to your product and service. Now that’s powerful