Is your Facebook page & Website as great as you are?
Your greatest online tool is your virtual business card, your social media and website. Facebook and other social media is where your clients are spending their time. It makes sense your business “brand” should have a presence there too. Your Facebook page, other social media pages and website is a reflection of you, your business products and services. What are they seeing when they visit your page?
One time marketing efforts rarely pay off. You need to be social and give your audience information about your brand and entertain and engage on multiple channels. With all of the digital clutter it is important to get on your potential clients radar, increasing brand awareness.
The right image is powerful and image is everything. How do you dress when you are going into a business meeting? Are you in a suit and tie, dress shirt and pants…you would never put on a pair sweat or yoga pants and a t-shirt and think you were dressed professionally. Picking out the perfect clothes for a business meeting is important for your image. Your online image is just as important for your brand.
So why are you using cell phone pictures or stock images to represent your business? What does your brand look like? What can you do to make it as great as your business?
- Update your head shot and photograph your team
- Photograph your business in action
- Go behind the scenes
- Be consistent with your posting on social media and updating your website
- Give great content.
Show your potential clients why they should work with you, why you are the expert in your field. Professional photography and video will give your brand the credibility and professionalism it needs. Have fun with your social media and engage your potential clients.