Images, Behavior and Mood
Images are important and does it affect behavior and mood according to the research of Psychologists Kirsten Ruys & Diedrick Stapel of the Tilburg Institute for Behavioral Economics.
They flashed images across a screen and it was impossible to be fully aware of what they were seeing. Researchers tested cognition, feelings & behavior, and their conclusion, was images affected mood even though they were subconsciously exposed.
People remember pictures, it is called Picture Superiority Effect. People are able to recall pictures 65% of the time compared to 10% of words.
Cell phone of food below.
People eat with their eyes before they taste with their mouth. The importance of professional images when people are deciding where to dine. If you are looking at two restaurants which one would you choose? Great images influence buying behavior.
Picture below is professional photography by Piard Visual Solutions by Spelman Studios.
Why it is important to create real images for your business, that are specific to your business?
Did you know there are nearly 2 million Americans are victimized online from online scams. Many scam sites use low priced stock photography and remember people remember 65% of the images they see. Giving a negative feel to those images.
In the article “The Science of Storytelling & It’s Effect on Memory” when an online visitor sees your site for the first time, judgments are made using the hyper-short term memory and your long term memory within milliseconds.
If the stock photo you’re using is at all similar to another website that created a negative experience for the visitor they will project negative feelings on your site. Subconsciously they feel negative about your business and reduces trust.
Marketing testing found visitors were more likely to favor a real image compared to a top performing stock photo. Something to think about when choosing your images that represent your message, products and services. Invest in real photography to develop the know, like and trust for your business.