Small businesses have a long list of things to do everyday. Add in networking, trying to connect and start a conversation with potential clients. After the exchange of business cards now what? What are you going to show them when they visit your website and social media pages? Why should they do business with you? What about potential customers that find you on the web? How do you stop the scroll and cut through the digital clutter to get people to take time out of their day to look at and absorb your message?
Marketing, website, blog, email blasts, newsletters and social media is a great way to get your message out. We know what to do, create great content and images…but it is another thing to do after a long day. In this digital cluttered world we live in your content needs to be better than good enough to cut through to connect. Content is king.
After you created your intellectual property, authentic message and what your customers need to know the next step is to find the “perfect visual or images” to anchor your message. People remember in stories and visuals give them both to make a stronger impression.
Now you are going through hundreds of stock images to find the perfect one. Purchase one that seems good enough then you post. OK done…right? NO. Now you find out someone else used that same image. OMG! It is like going to a party and someone else is wearing the same dress. Does she look better in my dress? Do I look OK? Guys I know you can relate…LOL.
Using the same images creates brand confusion. What kind of business is using the same image? Was it used in a negative way or in completely different way? Will your online visitor remember your company? Studies have shown people discount what they have already seen. I will talk more about that in another blog post.
How Important are Great Images?
Is your online audience sticking around or bouncing out and clicking over to your competitor? You have 7 seconds to grab their attention on your website and as long as a 3 seconds on social media.
Not much time to stop the scroll.
Found a great article Stock Photography VS REAL Photos and it talks about the affects and perception of images.
“According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”:
People rated images as very important to making a purchase decision. 67% is a high number of your online audience that may not become a client or customer if your images aren’t of high quality. Can you afford to lose 67% of your online market or 67% of people not calling?
The solution is to work with a professional to create strong visuals to anchor your text to Stop The Scroll and connect. Inviting people to linger and learn more about your business. Leverage The Power Of Visual Marketing.
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